What are the 4 P's in security?

What are the 4 P's in security varies by framework, but common interpretations include principles for physical security, information security, and security industry marketing. In physical security planning, the 4 P's are often described as People, Perimeter, Property, and Protection, or alternatively as Prevention, Protection, Detection, and Response, or as People, Process, Physical, and Technology. Another widely taught model for loss prevention is the 4 P's of security risk management, Predict, Prevent, Protect, and Pursue. In security sales and marketing, the 4 P's are the classic marketing mix adapted, Product, Price, Place, Promotion. For executive protection, some teach 4 P's as Planning, Prevention, Protection, and Professionalism. In cybersecurity incident response, some use Prepare, Prevent, Detect, and Respond. Most security training programs teach the core operational 4 P's as Physical measures like fences and locks, Personnel measures like guards and training, Procedural measures like policies and patrols, and Technical measures like alarms and cameras. Clarify which domain you mean, but Prevention, Protection, Detection, and Response is most common operational security 4 P model used by security professionals.