What paint is better than Benjamin Moore?

What paint is better than Benjamin Moore? Whether any paint is better than Benjamin Moore is subjective, as Benjamin Moore is considered top-tier premium paint alongside Sherwin-Williams. Some professionals consider Sherwin-Williams Emerald and Duration comparable or slightly better for exterior durability and washability, with excellent hide. Farrow & Ball is considered better for luxury color depth and rich pigments, though more expensive and less durable, favored for high-end designer looks. Fine Paints of Europe is considered better for ultra-high-end furniture and trim finishes with exceptional gloss and durability. For specific needs, some say Behr Marquee offers good one-coat hide for budget, but not better overall quality. For durability, Benjamin Moore Aura and Regal Select are among best, but Sherwin-Williams Emerald is often rated equally durable. So better depends on criteria, for color richness Farrow & Ball may be considered better, for exterior longevity Sherwin-Williams Duration may be considered better by some, but for overall quality Benjamin Moore is at top and few paints are objectively better, most are comparable premium options with different strengths.