What is the No. 1 paint?

What is the No. 1 paint? What is number one paint is subjective and depends on criteria like sales, quality, and professional preference. By sales volume in United States, Sherwin-Williams and Benjamin Moore are often considered top premium brands, with Behr being top selling at Home Depot due to volume and price. By professional painter preference and quality ratings, Benjamin Moore Regal Select and Aura and Sherwin-Williams Duration and Emerald are often rated number one for interior and exterior due to excellent hide, durability, and washability. Consumer Reports and other testing organizations often rank Benjamin Moore and Sherwin-Williams at top for overall performance. For best-selling color, White Dove and Alabaster are number one whites. For best overall paint brand, many consider Benjamin Moore number one for color depth and quality, while others consider Sherwin-Williams number one for availability and durability. Behr is number one for DIY sales at Home Depot. So number one depends on whether measuring sales volume, professional quality rating, or consumer popularity, but Benjamin Moore and Sherwin-Williams are consistently rated top two premium paints.