What is so special about Benjamin Moore paint? Benjamin Moore paint is special for several reasons. It is known for proprietary Color Lock technology in Aura line that provides rich, deep color that does not fade and excellent hide in fewer coats. Benjamin Moore offers extensive color palette with over 3500 colors and precise color matching, famous for complex, nuanced colors that have depth. Its paints have high-quality resins and pigments that provide smooth application, good coverage, and durability. Benjamin Moore is independently distributed through local dealers, not big box stores, providing expert color advice and service. Lines like Regal Select and Aura are highly regarded for washability, scuff resistance, and low VOC with good environmental profile. Advance trim paint is special for alkyd-like hard finish with water-based cleanup, ideal for cabinets and doors. Benjamin Moore also has history since 1883 with reputation for quality and innovation. Many designers prefer Benjamin Moore for color depth and designer colors. So special aspects are color richness, hide, durability, and expert dealer support.
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