What is Benjamin Moore's most popular color? Benjamin Moore's most popular color is generally considered to be White Dove OC-17, which is warm soft white that is versatile, bright, and works in many spaces, making it extremely popular for walls, trim, ceilings, and cabinets, consistently top seller. Other very popular colors include Chantilly Lace OC-65 crisp clean white, Cloud White OC-130 warm white, Simply White OC-117, Revere Pewter HC-172 light warm gray that was hugely popular for many years as go-to greige, Edgecomb Gray HC-173 warm greige, and Hale Navy HC-154 deep navy for accent. White Dove is almost always at top of best seller lists because it is warm but not too yellow, has slight greige undertone that makes it soft and inviting, and works with many decor styles from modern to traditional. Revere Pewter was best selling gray during gray trend. Currently warm whites dominate sales. So most popular overall is White Dove OC-17 for overall versatility and timeless appeal.
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