What is Benjamin Moore's best-selling white paint color? Benjamin Moore's best-selling white paint color is White Dove OC-17, which is warm soft white with slight greige undertone, versatile and popular for walls, trim, ceilings, and cabinets, consistently top seller for many years. Other top selling whites include Chantilly Lace OC-65, which is crisp clean cool white with minimal undertone, very popular for modern bright look, Cloud White OC-130 warm white slightly brighter than White Dove, Simply White OC-117 warm white with slight yellow, and Decorator's White. White Dove is best selling because it is warm but not too yellow, works in many lighting conditions, and provides soft inviting backdrop that pairs well with many colors. It is often recommended by designers as go-to white that works in most homes. Chantilly Lace is second best seller for those wanting cleaner white. So best selling white is White Dove OC-17, followed by Chantilly Lace OC-65.
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