What is the best selling Benjamin Moore color? The best selling Benjamin Moore color is generally considered to be White Dove OC-17, which is warm soft white that is versatile, bright, and works in many spaces, making it extremely popular for walls, trim, and cabinets. Other top best sellers include Chantilly Lace OC-65 crisp clean white, Cloud White OC-130 warm white, Simply White OC-117, Revere Pewter HC-172 light warm gray that was hugely popular for many years as go-to greige, Edgecomb Gray HC-173 warm greige, and Hale Navy HC-154 deep navy for accent. White Dove consistently ranks as number one best seller because it is warm but not too yellow, works with many decor styles from modern to traditional, and provides soft inviting backdrop. Revere Pewter was best selling gray for long time during gray trend. Currently warm whites dominate sales. Benjamin Moore best sellers list varies slightly by year and region, but White Dove is almost always at top for overall sales, followed by Chantilly Lace and Revere Pewter.
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