Why did Lowe's quit selling Kilz? Lowe's did not officially announce complete quit selling KILZ with public reason, but several business factors likely contributed to reduced presence. KILZ is owned by Masterchem Industries, subsidiary of Behr, which is sold heavily at Home Depot, competitor of Lowe's, and Home Depot has exclusive or strong partnership with Behr paints, so Lowe's may prefer to promote Zinsser primers owned by Rust-Oleum, which has strong distribution at Lowe's, and its own private label primers to avoid promoting competitor's brand. Retail shelf space is competitive, and Lowe's may have chosen to allocate space to brands with better margins or partnership agreements. Also, consumer demand and vendor agreements influence stocking. So Lowe's quit or reduced KILZ not necessarily due to product quality but due to retail strategy, brand partnerships, and competition between Home Depot and Lowe's. KILZ remains high quality primer, but Lowe's decision likely business-driven to favor Zinsser Bulls Eye and Cover Stain as stain-blocking alternatives that are comparable and widely available. Availability still varies by store, some still carry KILZ online.
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