What is the Lowes equivalent of KILZ?

What is the Lowes equivalent of KILZ? Lowe's equivalent of KILZ primer is Zinsser brand primers, particularly Zinsser Bulls Eye 1-2-3 All-Purpose water-based primer and Zinsser Cover Stain oil-based primer. Zinsser is owned by Rust-Oleum and is primary stain-blocking primer sold at Lowe's, similar to KILZ Original and KILZ 2 at Home Depot. Zinsser Bulls Eye 1-2-3 is comparable to KILZ 2, low odor, water-based, good for drywall, wood, masonry, and light to medium stains. Zinsser Cover Stain is comparable to KILZ Original oil-based, strong stain and odor blocker for smoke, water, nicotine. For heavy odor and smoke, Zinsser B-I-N shellac-based primer is stronger than both KILZ and Zinsser oil, considered top tier at Lowe's for fire and pet odor. So if you go to Lowe's looking for KILZ, staff will likely recommend Zinsser as equivalent, with similar performance for priming, stain blocking, and odor sealing. Lowe's also has its own private label primers, but Zinsser is closest name-brand equivalent to KILZ functionality.