How much was Snoop Dogg paid for the Olympics?

Snoop Dogg was not an official athlete at the Olympics, but he became a breakout star as a special correspondent and cultural ambassador for NBCUniversal during the Paris 2024 Summer Olympics, and reports about his pay generated significant media attention. According to various entertainment and sports business reports that circulated in August 2024, Snoop Dogg was reportedly paid around $500,000 per day plus expenses for his role with NBC, which would total roughly $8 to $9 million for the duration of the Games plus the lead-up. However, NBC and Snoop Dogg's representatives never officially confirmed that exact figure, and some reports suggested the number was inflated or included production costs for his segments. What is confirmed is that Snoop Dogg had a formal paid contract with NBCUniversal as a special correspondent, where he attended events, interviewed athletes, provided colorful commentary, carried the Olympic torch, and boosted viewership among younger audiences, contributing to record ratings. His presence was considered a major marketing success for NBC. For the 2028 Los Angeles Olympics, Snoop Dogg is expected to return in a similar or larger role given his LA roots. Regardless of exact amount, his compensation was for entertainment and broadcasting services, not for athletic participation or official IOC duties.