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Are Frigidaire and Kenmore the same brand?

Asked by Anonymous Oct 03, 2026 8 views 1 answers
Find helpful information and answers about Are Frigidaire and Kenmore the same brand.


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Answered Oct 06, 2026
No, Frigidaire and Kenmore are not the same brand, they are different brands with different ownership, though they have close manufacturing relationship as Frigidaire made some Kenmore appliances. Frigidaire is American appliance brand founded in 1918 in Fort Wayne, Indiana as Guardian Frigerator Company, now owned by Swedish Electrolux AB since 1986, headquartered in Charlotte, North Carolina, manufacturing primarily in Mexico and US, known for affordable mid-range refrigerators, ranges, and dishwashers. Kenmore is private label brand founded by Sears in 1913, owned by Transformco, parent of Sears, with no factories of its own, contracting manufacturing to various companies including Whirlpool, LG, and Frigidaire, so some Kenmore models were actually built by Frigidaire in its Mexico plants and sold with Kenmore badge at Sears stores. For example, many Kenmore ranges and dishwashers were made by Frigidaire, while Kenmore washers were made by Whirlpool in Ohio. So Frigidaire is manufacturer brand, Kenmore is Sears private label that used Frigidaire as one of its suppliers, but they are not same brand, with different ownership, history, and positioning, Frigidaire being Electrolux value line and Kenmore being Sears brand now sold through Sears online. So not same brand, but some Kenmore appliances were made by Frigidaire.
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