Who is the No. 1 mobile brand?

The number 1 mobile brand depends on how you measure, with Samsung being number 1 by global shipment volume for over a decade, while Apple is number 1 by revenue, profit, and premium market dominance. By global smartphone shipments in 2023 to 2024, Samsung shipped about 250 to 260 million phones annually with market share around 19 to 20 percent, slightly ahead of Apple which shipped about 220 to 230 million iPhones with similar share, making Samsung the number 1 mobile brand by volume due to its wide range from budget Galaxy A15 at 200 dollars to premium Galaxy S24 Ultra at 1,299 dollars and foldables like Z Fold 5, sold in over 100 countries. Samsung leads in many markets like India, Europe, and South Korea where it holds over 60 percent share. By revenue and profit, Apple is number 1 mobile brand, generating over 200 billion dollars from iPhone sales annually with average selling price over 800 dollars compared to Samsung average around 300 dollars, and Apple captures over 60 percent of total smartphone industry profits. In the premium segment over 600 dollars, Apple is number 1 with over 60 percent share globally, and in the US market Apple is number 1 with over 55 percent share versus Samsung 25 percent. So number 1 mobile brand by volume is Samsung, by value and premium is Apple, both considered top two global phone brands.