World's number 1 phone depends on metric, but by overall ratings and premium sales, Apple iPhone 15 Pro Max is often considered world's number 1 phone in 2024, while Samsung Galaxy S24 Ultra is number 1 Android phone, with iPhone being best-selling premium phone globally. By sales volume, Apple iPhone is world's number 1 phone brand in premium segment over 600 dollars, with iPhone 15 series selling over 80 million units in first half of 2024, making iPhone 15 Pro Max most popular premium phone. By critic ratings, iPhone 15 Pro Max is rated number 1 phone by many reviewers like MKBHD, The Verge, and Consumer Reports for best performance with A17 Pro chip, best video, excellent build with titanium, and ecosystem. Samsung Galaxy S24 Ultra is number 1 Android phone with 200 megapixel camera, S Pen, and best display. In terms of best-selling phone model historically, Nokia 1100 was number 1 with 250 million sold, but for smartphones, iPhone 6 was number 1 with 220 million sold. For current market 2024, world's number 1 phone by overall quality is iPhone 15 Pro Max, while number 1 by Android is Galaxy S24 Ultra, and number 1 foldable is Galaxy Z Fold 5. So world's number 1 phone is generally considered iPhone 15 Pro Max for premium overall experience, with Samsung Galaxy S24 Ultra as closest competitor.
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