No, Apple is not losing against Samsung overall, as Apple remains dominant in premium smartphone market and profitability, though competition is close and varies by region and metric. By global smartphone shipments, Samsung has been world's largest smartphone maker by volume for many years, shipping over 250 million phones annually, slightly ahead of Apple which ships about 220 million iPhones, so Samsung leads in volume, especially in mid-range and budget segments with Galaxy A and M series in India and other markets. However, Apple leads in premium segment over 600 dollars with over 60 percent market share globally, and Apple generates far more profit from phones than Samsung, with iPhone business earning over 200 billion dollars revenue annually, while Samsung mobile division earns less profit despite higher volume. Apple also leads in customer loyalty, ecosystem lock-in, and resale value. In US market, Apple has over 55 percent market share versus Samsung about 25 percent, so Apple is winning in US. In innovation, Samsung leads in foldables with Z Fold and Z Flip where Apple has no foldable yet, and Samsung leads in display technology and zoom cameras. So Apple is not losing, it is winning in premium and profit, Samsung is winning in volume and foldable innovation, with both being top two phone brands globally, competition is close but Apple remains stronger financially and in premium segment, Samsung stronger in global volume and hardware variety.
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