Who has cheaper paint, Benjamin Moore or Sherwin-Williams?

Who has cheaper paint, Benjamin Moore or Sherwin-Williams? Sherwin-Williams has cheaper paint generally, with Sherwin-Williams offering frequent 30 to 40 percent off sales making effective price 35 to 55 dollars per gallon for SuperPaint and Duration, while Benjamin Moore rarely discounts with price 60 to 90 dollars per gallon for Regal and Aura, making Sherwin-Williams cheaper especially with sales, with both similar retail price but Sherwin-Williams cheaper with promotions. Benjamin Moore vs Sherwin-Williams price: Benjamin Moore Regal Select costs 65 to 75 dollars per gallon, Aura costs 80 to 90 dollars, Ben costs 45 to 55 dollars, with little discount as sold through independent dealers. Sherwin-Williams SuperPaint costs 65 to 75 dollars retail but often on sale for 40 to 50 dollars with 30 percent off, Duration costs 75 to 85 retail but 50 to 60 on sale, Emerald costs 85 to 95 retail but 55 to 65 on sale, with Sherwin-Williams having frequent sales 30 to 40 percent off. So who cheaper? Sherwin-Williams cheaper with sales, with effective price lower than Benjamin Moore, with retail similar but Sherwin-Williams】 frequent sales make it cheaper, with budget options like Sherwin-Williams Captivate at 35 dollars cheaper than Benjamin Moore Ben at 50 dollars, making Sherwin-Williams cheaper overall especially with promotions and contractor pricing, making Sherwin-Williams cheaper paint brand for consumers with sales.