Is Benjamin Moore higher quality than Sherwin-Williams?

Whether Benjamin Moore is higher quality than Sherwin-Williams depends on specific product line, application, and painter preference, with many professional painters considering Benjamin Moore premium lines like Aura and Regal Select slightly higher quality for interior application and color depth, while Sherwin-Williams has excellent quality in lines like Emerald and Duration, making quality comparison close and subjective, with both being top premium brands. Benjamin Moore, owned by Berkshire Hathaway, is known for independent dealer channel, premium paints like Aura interior which is self-priming with excellent coverage and color lock technology, Regal Select with smooth application and washability, and Ben for value, with reputation for rich pigments, excellent touch-up, and less splatter, favored by many high-end painters for interior work, with Gennex colorant system providing excellent color accuracy. Sherwin-Williams, largest paint company, offers Emerald interior and exterior which is top-of-line with excellent hide and durability, Duration with good washability and anti-microbial, and SuperPaint mid-range, with excellent exterior durability and fade resistance, with large company-owned stores providing color matching and service, favored by many professional painters for exterior and overall availability. Independent tests like Consumer Reports and Project Farm show both brands perform similarly, with Benjamin Moore often slightly ahead in interior washability and Sherwin-Williams slightly ahead in exterior durability, but difference small. So Benjamin Moore is often considered slightly higher quality for interior premium lines by many pros, but Sherwin-Williams is equal or better for exterior, with both being higher quality than Behr or Valspar, and choice often comes down to availability and painter loyalty, not clear superiority of one over other across all products.