What's better, Benjamin Moore or Sherwin?

What's better, Benjamin Moore or Sherwin-Williams? Both are premium paint brands, with Benjamin Moore considered slightly better for interior paint with richer colors and smoother finish, while Sherwin-Williams better for exterior durability and wide availability, with both being top quality, with professionals split, but Benjamin Moore often rated higher for color depth and coverage, while Sherwin-Williams better for availability and sales. Benjamin Moore vs Sherwin-Williams: Benjamin Moore founded 1883 in New Jersey, known for high-quality paints like Aura, Regal Select, and Ben, with exceptional color richness and smooth application, with proprietary Color Lock technology, costing 60 to 90 dollars per gallon, with independent dealers. Sherwin-Williams founded 1866 in Ohio, largest paint company in US, known for Emerald, Duration, SuperPaint, with excellent durability and fade resistance for exterior, costing 50 to 85 dollars per gallon, sold at Sherwin-Williams stores and Lowes. So what's better? For interior color depth and smooth finish, Benjamin Moore slightly better, especially Aura. For exterior durability and availability with frequent 30 to 40 percent off sales, Sherwin-Williams】 better. Both are premium, better than Behr and Valspar, with professional painters using both, with Benjamin Moore often preferred by designers for interior, Sherwin-Williams for contractors for exterior and availability, making both good but Benjamin Moore slightly better for interior quality, Sherwin-Williams better for value with sales and exterior performance.