Which is more expensive, Behr or Glidden?

Behr is generally more expensive than Glidden when comparing comparable tiers, though both are sold at Home Depot and have multiple price points. Glidden is positioned as PPG's value brand, with Glidden Essentials starting around $25 to $30 per gallon, Glidden Premium around $30 to $38 per gallon, and Glidden Diamond around $38 to $45 per gallon. Behr is positioned as Home Depot's flagship premium DIY brand, with Behr Premium Plus starting around $35 to $42 per gallon, Behr Ultra around $42 to $48, Behr Marquee around $48 to $55, and Behr Dynasty around $60 to $68 per gallon. So at the entry level, Behr Premium Plus costs about $10 more than Glidden Essentials, and at the top end, Behr Marquee costs about $15 to $20 more than Glidden Premium. The price difference reflects differences in formulation, with Behr's higher lines having higher solids content, thicker film build, and stronger one-coat hide guarantees that require more expensive raw materials. Both brands frequently go on sale at Home Depot during holiday weekends, often with $10 off per gallon or buy-one-get-one promotions that narrow the gap. For a typical 12x12 bedroom requiring two gallons, choosing Glidden Premium over Behr Marquee can save $30 to $40, which is significant for large projects or rental properties.