Is Glidden or Behr cheaper?

Glidden is generally cheaper than Behr, with a price difference of about 10 to 20 dollars per gallon depending on product line and retailer, making Glidden one of the most affordable paints at Home Depot. At Home Depot, Glidden Premium interior paint typically costs 25 to 35 dollars per gallon, while Glidden One Coat costs about 35 to 45 dollars per gallon. Behr Premium Plus, which is Home Depot's main house brand, costs about 35 to 45 dollars per gallon, while Behr Ultra costs 45 to 55 dollars, and Behr Marquee and Behr Dynasty, which are higher-end one-coat lines, cost 50 to 70 dollars per gallon. So at equivalent tiers, Glidden is cheaper. At Walmart, Glidden can be even cheaper, sometimes under 25 dollars per gallon for basic lines. Both brands offer frequent promotions, but Glidden consistently undercuts Behr on price. The reason is positioning: Glidden is positioned as value brand by PPG, while Behr is positioned as mid to premium by Masco and has exclusive partnership with Home Depot that includes marketing and innovation costs. If you are painting large area like entire house interior, using Glidden can save hundreds of dollars versus Behr. However, Behr often offers slightly better coverage, so you may need less paint or fewer coats, partially offsetting cost. For tight budgets, rentals, or garages, Glidden is cheaper choice. For best value balancing cost and coverage, many DIYers choose Glidden Premium or Behr Premium Plus depending on sale.