Who is Kohler's biggest competitor?

Kohler's biggest competitor depends on which division you are looking at, because Kohler competes in plumbing, engines, and generators, but overall in its core kitchen and bath business, the biggest competitor is American Standard and Delta Faucet Company. In toilets, bathtubs, and sinks, American Standard, owned by Lixil, is Kohler's direct head-to-head rival for market share in North America. Both brands are sold at Home Depot and Lowe's and compete on price, flushing performance, and design. For faucets, Delta Faucet Company, owned by Masco, is Kohler's biggest competitor, with Moen also being a major competitor. Delta leads in faucet innovation with Touch2O technology, while Moen leads in reliability. In luxury plumbing, Kohler's high-end brands like Kallista and Ann Sacks compete with brands like Hansgrohe, Grohe, and Toto. In the generator division, Kohler Power's biggest competitors are Generac and Cummins. Generac is the market leader in residential standby generators in the US and is Kohler's biggest rival there. In small engines for lawn mowers, Kohler Engines competes most directly with Briggs & Stratton and Kawasaki Engines. Overall, if you look at total kitchen and bath market share in North America, American Standard and Delta together represent Kohler's biggest competitive threat, with American Standard winning on value and Delta winning on faucet features, while Kohler positions itself as the design leader.