Is Kohler a high-end brand?

Kohler is considered a premium brand that spans mid-range to high-end, but not exclusively luxury. In the mainstream kitchen and bath market at Home Depot and Lowe's, Kohler is positioned as a step above builder-grade brands like Glacier Bay or Project Source. Its standard toilets like Cimarron and faucets like Devonshire are priced 20 to 40 percent higher than budget brands because of better design, durable ceramic disc valves, and stronger flushing systems like AquaPiston. This positions Kohler as premium but attainable for most homeowners. However, Kohler also owns true high-end luxury brands that compete at the very top of the market. Kallista, which is Kohler's ultra-luxury plumbing brand, offers faucets made from solid brass with custom finishes and prices of $1,000 to $5,000 per faucet. Ann Sacks, owned by Kohler, sells handmade tile at $50 to $200 per square foot. Robern medicine cabinets with integrated lighting and defoggers cost $1,500 to $4,000. Its Artist Edition sinks are hand-painted and cost $1,000 to $3,000. In hospitality, Kohler's American Club resort is a Forbes Five-Star resort, and its Whistling Straits golf course is a high-end destination. So while standard Kohler is premium mid-range, its portfolio includes genuine high-end luxury through Kallista, Ann Sacks, and Victoria + Albert, making it both premium and high-end depending on the product line.