Which is better paint, Benjamin Moore or Clark and Kensington?

Which is better paint, Benjamin Moore or Clark and Kensington, is a comparison where Benjamin Moore branded paint is generally considered better quality than Clark and Kensington, though both are made by same manufacturer. Clark and Kensington is Ace Hardware's private label premium paint, manufactured by Benjamin Moore under contract for Ace, but formulated to Ace specifications and price points of 40 to 60 dollars per gallon. Benjamin Moore's own branded paints like Regal Select, Ben, and Aura, costing 60 to 90 dollars per gallon, use higher quality resins, richer pigments with Gennex colorant technology, and more advanced formulations that provide superior hide, especially for deep colors in one to two coats, smoother application, better washability, and more durable finish that resists scuffs and burnishing. In professional painter surveys and Consumer Reports, Benjamin Moore Aura and Regal consistently score higher than Clark and Kensington for coverage and durability. Clark and Kensington is good paint for DIY and offers good value, but Benjamin Moore branded is better for high-end homes, kitchens, bathrooms, and areas needing maximum durability. If you shop at Ace and want Benjamin Moore quality at lower price, Clark and Kensington is good, but if you want best performance and are willing to pay more at Benjamin Moore dealer, Benjamin Moore branded is better, particularly Aura for ultimate performance.