Is Benjamin Moore paint better than Clark and Kensington?

Yes, Benjamin Moore paint is generally considered better than Clark and Kensington paint, even though Clark and Kensington is made by Benjamin Moore, because Benjamin Moore's own branded paints use higher grade formulations. Benjamin Moore branded paints like Regal Select, Ben, and Aura, sold at independent Benjamin Moore dealers, cost 60 to 90 dollars per gallon and are formulated with premium 100 percent acrylic resins, proprietary Gennex colorant technology that provides richer, more fade-resistant colors, and advanced additives that improve flow, hide, and durability, resulting in superior one to two coat coverage, smoother application, better washability, and longer lasting finish that resists burnishing and scuffs, which is why professional painters prefer them. Clark and Kensington, sold exclusively at Ace Hardware as Ace's premium private label, costs 40 to 60 dollars per gallon and is made by Benjamin Moore to Ace specifications, with good quality for price, decent hide, and good durability, but with slightly lower solids and less advanced resin technology to meet lower price point. In independent tests, Benjamin Moore Aura and Regal consistently outscore Clark and Kensington for hide of deep colors and scrub resistance. For most homeowners, Clark and Kensington is good enough and offers good value, but for best performance, especially in high-traffic areas and deep colors, Benjamin Moore branded is better.