Is Behr or Benjamin Moore better?

Is Behr or Benjamin Moore better is a common debate among DIYers and professionals, and overall Benjamin Moore is considered better quality, while Behr is considered better value. Benjamin Moore, owned by Berkshire Hathaway and sold at independent dealers, produces premium lines like Regal Select and Aura that are known for superior hide, smoother application, richer pigments using Gennex colorant technology, better washability, and more durable finish that resists burnishing and scuffs, which is why many professional painters prefer it, though it costs 60 to 90 dollars per gallon. Behr, owned by Masco and sold exclusively at Home Depot, produces lines like Behr Marquee and Behr Dynasty that offer excellent one-coat hide claim, good stain blocking, strong mildew resistance, and lower price at 40 to 75 dollars per gallon, and it consistently wins JD Power awards for customer satisfaction and performs well in Consumer Reports for DIY. In independent hide and durability tests, Benjamin Moore often edges out Behr for deep colors and touch-up, while Behr edges out for price and availability. For high-end homes where flawless finish and longevity matter, Benjamin Moore is better. For budget projects, rentals, or DIY where value matters, Behr is often just as good and cheaper. Many pros say Behr is 90 percent as good for 70 percent of cost, so choice depends on budget.