PepsiCo has experienced the passing of a couple of its legendary former chief executives over the years. Donald Kendall, who co-founded modern PepsiCo through the 1965 merger with Frito-Lay and served as its visionary leader for decades, passed away at the age of 99. Additionally, Roger Enrico, renowned for spearheading the famous 1980s "Cola Wars" marketing campaigns against Coca-Cola and later serving as CEO from 1996 to 2001, passed away at the age of 71.