Masi wines are primarily cultivated and produced in the historic viticultural zones of northeastern Italy, centered around the Valpolicella Classico, Bardolino, and Soave regions of the Veneto. Additionally, the company extends its winemaking footprint through collaborative partnerships and estate properties across other prestigious Italian regions such as Trentino and Valdobbiadene, as well as an innovative cross-hemisphere venture located in Tupungato, Argentina.