Pineapple, the prominent South African digital insurance technology startup, officially launched its operations and introduced its app-based platform to the public in July 2018. The enterprise was conceptualized and developed by its founders starting around 2016 while they were completing professional accounting and corporate articles. Since its inception, the company has grown rapidly within the insurtech sector by leveraging decentralized peer-to-peer insurance models and artificial intelligence-driven verification to offer streamlined coverage to consumers.