Lowes' version of LifeProof, which is Home Depot's exclusive luxury vinyl plank brand, is SmartCore, Pergo Outlast, and Style Selections, with SmartCore being Lowes' main private label LVP comparable to LifeProof, made by COREtec manufacturer, offering waterproof SPC rigid core and realistic wood looks. LifeProof is exclusive to Home Depot, made by Halstead New England, so Lowes cannot sell LifeProof, instead Lowes sells SmartCore which is Lowes' exclusive LVP brand made by COREtec manufacturer Shaw, with SmartCore Ultra and SmartCore Naturals offering 100 percent waterproof, 20 mil wear layer, cork backing similar to COREtec, costing 2 to 4 dollars per square foot, comparable quality to LifeProof. Lowes also sells Pergo Outlast waterproof laminate and Pergo Defense vinyl which are similar to LifeProof. So Lowes' version of LifeProof is SmartCore, which is Lowes' flagship LVP, with similar features as LifeProof including waterproof, scratch resistant, easy click lock, and lifetime warranty, available at Lowes stores and Lowes.com, with SmartCore being considered Lowes' equivalent to Home Depot's LifeProof, both mid-range LVP with good reviews, with SmartCore costing 2.50 to 4 dollars per square foot, similar to LifeProof pricing, making SmartCore Lowes' version of LifeProof for customers seeking LifeProof-like flooring at Lowes.
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