What happened to LifeProof is LifeProof phone case brand was acquired by OtterBox in May 2013 for 50 million dollars and continues under OtterBox ownership making waterproof cases like Fre, though less prominent than OtterBox brand, while LifeProof flooring brand is separate private label owned by Home Depot thriving as flagship LVP brand, so LifeProof did not go out of business but changed ownership for phone cases. LifeProof founded 2009 in San Diego making waterproof cases, acquired by OtterBox in 2013, with LifeProof phone cases continuing under OtterBox, still selling Fre and Next cases at Best Buy and Amazon, offering 6 feet waterproof protection, though market share decreased as OtterBox focuses on OtterBox brand, with some models discontinued but brand still active. LifeProof flooring, launched as Home Depot exclusive LVP, still thriving as of 2026, sold only at Home Depot, with new collections, lifetime warranty, costing 2 to 4 dollars per square foot, not affected by phone case acquisition. So what happened to LifeProof is phone cases acquired by OtterBox in 2013 and continues, flooring remains Home Depot brand thriving, so LifeProof did not go out of business, with both brands still around, phone cases under OtterBox and flooring under Home Depot, with no bankruptcy, just ownership change for phone cases.
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