Why is Brizo so expensive?

Brizo is expensive because it is positioned as a luxury designer brand with higher-end materials, finishes, and design costs than standard faucets. Brizo is the luxury division of Delta Faucet Company, created in 2004 to compete with brands like Kallista and Waterworks. Several factors drive its higher price. First is solid brass construction with more hand-finishing and heavier weight than mass-market faucets. Second is exclusive designer collaborations, including collections inspired by fashion designer Jason Wu and architect Frank Lloyd Wright, which require licensing and design fees. Third is its proprietary luxury finishes like Brilliance Luxe Gold, Luxe Nickel, Polished Gold, and Black Stainless with Microban antimicrobial protection, which use advanced physical vapor deposition processes that cost more than standard chrome plating and are more durable. Fourth is technology like SmartTouch that allows touch activation and TempID that shows temperature via color. Fifth is lower production volume and showroom distribution. Unlike Delta faucets sold at Home Depot, Brizo is sold through kitchen and bath showrooms and luxury plumbing dealers who provide design services and higher margins. Finally, Brizo offers more customization, with handles, spouts, and finishes that can be mixed. A Brizo kitchen faucet costs $500 to $1,200 compared to $200 to $400 for Delta, so you pay two to four times more for design, finish, and brand prestige, similar to paying more for designer clothing versus mass-market clothing.