Why are people no longer buying memory foam?

People are not necessarily no longer buying memory foam entirely, but some consumers are moving away from traditional memory foam due to several concerns. Traditional memory foam can trap heat, making sleep hot and uncomfortable for hot sleepers, leading to preference for cooler materials like latex or hybrid mattresses with cooling technology. Memory foam can have chemical off-gassing odor when new, causing concerns about VOCs and indoor air quality, though CertiPUR-US certified foams reduce this. Some people find memory foam too soft, causing feeling of being stuck or difficulty moving, and lacking edge support. Memory foam can be less durable and develop body impressions over time compared to latex or high resilience foam. Environmental concerns about petroleum-based polyurethane foam production and non-biodegradability push eco-conscious buyers toward natural latex, organic, or plant-based foams. Marketing of newer alternatives like hybrid mattresses combining coils and foam, latex foam, and advanced cooling foams has shifted consumer preference, though memory foam remains popular for pressure relief and remains widely sold.