Number one in auto insurance can be measured by different metrics, but by market share and number of policies in United States, State Farm is consistently ranked number one with largest share of auto insurance market, around 16 to 18 percent nationally. By customer satisfaction and financial strength, rankings vary yearly by study, but State Farm, GEICO, Progressive, and USAA often rank highly. State Farm leads in total premiums written and number of insured vehicles, followed by GEICO and Progressive, which have grown rapidly due to direct to consumer marketing. Progressive is number one in commercial auto and growing in personal auto. USAA often ranks number one in customer satisfaction but is limited to military families. If measuring by cheapest rates, number one varies by driver profile. If measuring by complaints, different companies lead. Overall, by size and market share, State Farm is considered number one auto insurer in United States, while by direct online sales GEICO and Progressive compete closely for top position in new policies sold.
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