Which furnace is better, Rheem or Goodman depends on whether you prioritize slightly better build quality and quieter operation or lowest upfront cost with lifetime heat exchanger warranty. Rheem furnaces like R96V 96 percent AFUE two-stage variable speed and R98V 98 percent AFUE modulating are made in Fort Smith, Arkansas, owned by Paloma Industries, offering mid-range quality with service rates around 9 to 12 percent, quieter operation at 68 to 72 decibels, and better cabinets with thicker steel, costing 3,500 to 6,000 dollars installed for 80,000 BTU. Goodman furnaces like GMVC96 96 percent AFUE two-stage variable speed and GMVM97 98 percent AFUE modulating are owned by Daikin and made in Houston, Texas, offering best value pricing with 96 to 98 percent AFUE efficiency, 10-year parts and lifetime heat exchanger warranties, and lowest upfront cost of 3,000 to 5,500 dollars installed for 80,000 BTU, about 15 to 20 percent cheaper than Rheem, with service rates around 10 to 13 percent slightly higher than Rheem but inexpensive parts that any technician can source for 20 to 50 dollars. Both use similar hot surface igniters and variable speed motors. Goodman offers slightly better warranty with lifetime heat exchanger and 10-year parts, while Rheem offers slightly better build quality and lower noise. For budget-conscious wanting lowest cost and planning to sell in 5 to 7 years, Goodman is better value. For slightly better quality, Rheem is slightly better.
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