What was Cetera formerly known as?

Written by Editorial Team | Last Updated: August 2026

Cetera Financial Group, a prominent network of independent wealth management firms and broker-dealers in the United States, was originally established and operated under the corporate umbrella of ING Groep N.V. as part of its U.S. financial planning and brokerage operations, known then as ING Advisors Network. Following the aftermath of the global financial crisis and a strategic decision by the Dutch parent financial group to divest its non-core insurance and wealth management businesses in North America, the network was acquired by private equity interests and subsequently rebranded as Cetera Financial Group. Under this independent corporate identity, the firm expanded rapidly through multiple acquisitions of rival independent broker-dealers, establishing itself as a premier destination for independent financial advisors nationwide.

Related FAQs

Cetera Financial Group has faced regulatory scrutiny and investor arbitration disputes regarding financial advisors within its expansive network recommending high-fee, complex, or illiquid alternative investments, non-traded real estate investment tr...

The corporate brand name Cetera is a modern trade name and linguistic variation derived from Latin roots, phonetically echoing terms that suggest remaining items, completeness, or forward-looking financial advisory services.

Cetera Financial Group has historically been evaluated by major credit rating agencies like S&P Global Ratings, which previously assigned corporate credit and issuer ratings in the B+ range during periods of capital restructuring and debt issuance.

Cetera Financial Group maintains its primary corporate headquarters in San Diego, California, United States.

Investment advisory fees charged by broker-dealer networks within the Cetera Financial Group ecosystem typically depend on the specific independent financial advisor, account type, and fee structure selected.

Quilter Financial Planning supports a thriving community of around 2,000 independent financial advisers operating across its extensive UK network.

Affluent investors and self-made millionaires frequently utilize top-tier, low-cost institutional retail brokerages that offer robust research tools, comprehensive asset classes, and dedicated advisory services.

Cetera Financial Group unites more than 8,000 independent financial advisors operating across its various member firms, broker-dealers, and tax-focused networks.

Cetera Financial Group (a prominent network of independent financial advisor firms) is owned by Genstar Capital, a leading private equity investment firm.

Deciding whether Cetera Financial Group is a suitable provider for your investment needs depends on your preference for working with independent financial advisors rather than a direct-to-consumer digital platform.

Cetera Financial Group operates as a network of independent financial firms encompassing both broker-dealers and registered investment adviser entities.

Peter Cetera, the legendary former lead singer and bass guitarist of the iconic rock band Chicago, enjoys a quiet retirement from active commercial touring and recording, residing privately after decades of stellar contributions to popular music.