Is Cetera a fiduciary?
Cetera Financial Group operates as a network of independent financial firms encompassing both broker-dealers and registered investment adviser entities. Whether a financial professional associated with Cetera acts as a fiduciary depends entirely on the specific capacity in which they are engaged and the type of account being managed. Investment adviser representatives registered with Cetera Investment Advisers are bound by a fiduciary duty to act in their clients' best financial interests when providing ongoing advisory services, whereas traditional broker-dealer representatives operating under commission-based models adhere primarily to standard regulatory suitability rules.
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Cetera Financial Group unites more than 8,000 independent financial advisors operating across its various member firms, broker-dealers, and tax-focused networks.
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Deciding whether Cetera Financial Group is a suitable provider for your investment needs depends on your preference for working with independent financial advisors rather than a direct-to-consumer digital platform.