What is Luzhou Laojiao?
Luzhou Laojiao is a complex, premium variety of Chinese baijiu that falls into the "strong aroma" (nóngxiāng) class of spirits. Known for being a clear, highly alcoholic liquid with a sharp, distinct aroma often compared to fermented peaches, it is considered one of China’s most prestigious and historic spirits. The brand is produced by the Luzhou Laojiao distillery, which is famous for its ancient cellars—some dating back hundreds of years—that are considered essential to the spirit’s unique flavor profile. The brand is internationally recognized as a hallmark of Chinese culinary culture and is a primary driver of the liquor industry in the city of Luzhou, where it holds a central place in both local economy and traditional heritage.
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