Aramis is globally renowned for introducing the very first prestige men's fragrance line to be sold extensively in upscale department stores, successfully pioneering the modern men's grooming and luxury scent category. Launched by Estée Lauder, the brand achieved legendary status through its flagship 1963 leather-chypre fragrance, which is celebrated for its bold, rich, sophisticated, and distinctly masculine blend of woody, herbal, and leather notes.