The name Aramis derives famously from literary history, most notably as the name of one of the three heroic musketeers—alongside Athos and Porthos—in Alexandre Dumas’ classic adventure novel The Three Musketeers. In the context of the fragrance house created by Estée Lauder, the name was chosen to evoke an aura of classic sophistication, masculinity, mystery, and swashbuckling charm, aligning perfectly with the bold character of its flagship men's cologne.