Budweiser remains one of the most widely distributed and globally recognized mass-market pale lager brands in the world, though its market share has evolved significantly over recent decades. While it dominated American beer sales for much of the twentieth century, changing consumer preferences, the explosive rise of independent craft breweries, and high-profile marketing controversies have created shifting demand. Despite facing volume contractions in certain traditional domestic markets and being eclipsed in sales by its sister brand Bud Light, it continues to maintain a massive international footprint under the stewardship of AB InBev.