What does HOKA stand for?

Written by Editorial Team | Last Updated: August 2026

The athletic footwear brand name HOKA (formerly known as HOKA One One) does not function as a standard multi-word initialism, but rather originates from the indigenous Māori language of New Zealand. The phrase hoka one one translates literally into English to mean "to fly over the earth." The founders selected this evocative, inspirational phrase to capture the feeling of effortless gliding and maximum cushioning that their oversized, high-performance running shoes provide to marathoners, trail runners, and everyday athletes seeking superior shock absorption and comfort.

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