What brands does Deck own?

Written by Editorial Team | Last Updated: August 2026

Deckers Outdoor Corporation (commonly known as Deckers Brands) is a global leader in designing, marketing, and distributing innovative footwear, apparel, and accessories for both everyday casual lifestyle use and high-performance athletic activities. Its most famous flagship brand is UGG, globally recognized for luxury sheepskin footwear, comfortable loungewear, and premium accessories. Another massive growth engine under its corporate umbrella is HOKA (originally Hoka One One), which has quickly become a leading brand in running, trail, hiking, and high-performance athletic footwear. Additionally, the corporate portfolio features Teva, famous worldwide for rugged outdoor sport sandals and rugged footwear; Koolaburra, offering accessible casual footwear and comfort styles; and Sanuk, known for relaxed, creative, yoga-mat-comfort sandals and casual shoes. Together, these brands cater to diverse demographics across global retail markets.

Related FAQs

Deckers Brands, the parent company of brands like HOKA and UGG, promotes a work culture built on the philosophy of "Together, Every Step.

Deckers Outdoor Corporation (DECK) has a consensus "Buy" rating from analysts, with approximately 50% recommending either a "Buy" or "Strong Buy.

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The athletic footwear brand name HOKA (formerly known as HOKA One One) does not function as a standard multi-word initialism, but rather originates from the indigenous Māori language of New Zealand.

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Institutional analysts tracking Deckers Outdoor Corporation (DECK) project a consensus 12-month average price target averaging around $129.43 per share.

Deciding whether to sell your shares of Deckers Outdoor Corporation (DECK) requires evaluating its strong brand momentum, led by powerhouse footwear lines like UGG and Hoka, against premium valuation multiples and retail sector cyclicality.

Recent financial analyses suggest that Deckers Outdoor Corporation may be undervalued. The company has received a Value Score of B, indicating that it is considered a favorable pick for value-oriented investors.

XPO carries a total consolidated debt load of approximately 3.1 billion to 3.3 billion US dollars, reflecting the capital structure utilized to manage its North American less-than-truckload transportation network and European logistics operations.

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Deckers Outdoor Corporation, commonly known as Deckers Brands, has its corporate headquarters located in Goleta, California.