Schneider Electric owns a large portfolio of well-known electrical and automation brands that it has acquired over decades, with its most famous brand in North America being Square D, acquired in 1991, which includes Square D QO and Homeline load centers and breakers sold at Home Depot and Lowes and Square D commercial products. Other major brands owned by Schneider include APC by Schneider Electric, acquired in 2007, which makes uninterruptible power supplies and data center infrastructure, Pelco for security cameras and video management, Clipsal for wiring devices and switches popular in Australia and Asia, Merlin Gerin for European medium and low voltage distribution, Telemecanique now branded as Telemecanique Sensors for industrial automation and sensors, Asco for automatic transfer switches used in backup power systems, Aveva for industrial software and engineering design acquired fully in 2023, and Juno Lighting for lighting fixtures. In Europe, Schneider also owns Merten, Elko, and Lexel for wiring devices. Its brand strategy is to maintain strong local brands like Square D in the US and Clipsal in Australia while integrating them under the global Schneider Electric umbrella. So Schneider owns Square D, APC, Pelco, Clipsal, Merlin Gerin, Telemecanique, Asco, Aveva, Juno, and many other regional electrical and automation brands worldwide.
1 votes
Marked as accepted