Can a printer last for 10 years?
A prospect is defined as a potential customer who has not yet made a purchase but meets the criteria to become one, such as having a need, a budget, and being in the target geographic area. Once a prospect successfully completes their first purchase, they transition from being a prospect to a customer. Essentially, a prospect represents a future customer who has shown interest or fits the company's ideal buyer profile but has not yet taken the final step of transacting [1.2.1].
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