The name Lotus was chosen by Jan Boone Sr., one of the founding brothers of the Belgian baking company established in Lembeke in 1932, who selected the flower because it traditionally symbolizes purity. The specific flagship caramelized biscuit later adopted the composite name Biscoff decades afterward, merging the words biscuit and coffee to highlight its primary commercial positioning as the ultimate companion to a fresh cup of coffee. While the company started out producing a wide assortment of standard baked goods, the iconic flower name remained as the corporate identity, ultimately bridging its heritage with the globally recognized caramelized cookie brand we know today.