The franchise dropped the strict local city identification of Anaheim from its primary everyday team branding to capture a broader regional market share across Southern California. While the team played for years as the Anaheim Angels under Disney ownership, subsequent management felt that branding the club around the entire metropolitan area of Los Angeles would enhance global marketing power, merchandise sales, and media reach. Despite playing their home games at Angel Stadium in the city of Anaheim, the organization officially markets itself under the regional Los Angeles banner, maintaining contractual stadium agreements with local civic leaders while projecting a larger geographic identity.