Verve energy drinks were originally owned, manufactured, and marketed by the Vemma Nutrition Company, which was founded by Benson K. Boreyko. Vemma operated as a multi-level marketing enterprise that utilized a vast network of independent brand partners and affiliates to sell its nutritional beverages and liquid supplement products directly to consumers. Following extensive regulatory interventions, consumer protection investigations, and legal restructurings regarding the company's operational practices, the brand's active commercial footprint scaled back substantially from its peak market visibility years.