Verkkokauppa.com Oyj is a publicly traded company listed on the Nasdaq First North growth market in Helsinki, meaning it is owned by a diverse collective of institutional asset managers, mutual pension insurance funds (such as Varma and Ilmarinen), and public retail shareholders. The enterprise was originally founded in 1992 by Samuli Seppälä, who remains a prominent individual shareholder and key figure associated with the company's historical growth and ongoing corporate governance structure.