In the Finnish language, the compound noun "verkkokauppa" translates directly into English as "online shop" or "e-commerce store" (combining "verkko", meaning network or web, and "kauppa", meaning shop or store). It is widely recognized in Finland as both a common generic retail term and as the proper corporate name of Verkkokauppa.com, one of the country's most prominent and successful consumer electronics and multi-category internet retail enterprises.