OVO—most famously recognized as the global lifestyle brand, record label (OVO Sound), and apparel line known as October's Very Own—is owned primarily by the multi-platinum Canadian recording artist Drake (Aubrey Graham), alongside his co-founders and key business partners Oliver El-Khatib and Noah "40" Shebib. Additionally, major corporate entities and fashion conglomerates hold minority or collaborative partnership stakes through retail distribution agreements, brand licensing, and corporate investments tied to its worldwide merchandise collections.