The term "OVO girl" typically refers to a female fan, supporter, or romantic associate associated with Drake's lifestyle and music brand, October's Very Own (OVO). In popular culture and social media discussions, it describes women who closely follow the OVO brand aesthetic, attend its fashion releases, frequent its sponsored nightlife events, or align themselves with the cultural subculture surrounding the Toronto-based record label and its prominent artists, fashion ambassadors, and collaborative streetwear community.